From sounds to emotion and back again. Sweet Spot is an acknowledgement of music’s ability to provoke feelings—feelings that fuels more music into this world. As an independent electronic music label originating from Bandung, Indonesia, currently operating between Bandung and Naarm (Melbourne), Sweet Spot exists to bring more passionate music into this deep-down fragile world.
In all seriousness, we are here to pay tribute to the ways music has helped bring people together. Reminding us that music is so much more than a tool to help define one’s identity; it is an event, a moment to drop the mask, be present, and connect. Sweet Spot dreams of connecting people with music in such a hopeful way that, through music, they might discover a little more compassion for one another and for the world around them.
Sweet Spot first began as a radio program created by a band of friends in Bandung, airing since 2021 on the local online radio platform Norrm Radio. We were a quiet bunch, hanging out at a local spot called Pollen Gallery, sharing our love for music and our urge to create.
Our story began with friendship, community, and that yearning for music. Alfi, Adhi, Al, Fathan, Khalid, Toby, and many more have contributed to Sweet Spot and remain part of its small, growing family.
When Pollen closed its doors in late 2024, we each continued on our own paths, with our own lives and personal matters to attend to. The physical space may be gone, but the connection we’ve built continues to live on.
What started as a radio show grew into events, parties, and residencies. Now, with Toby based in Melbourne, Sweet Spot is taking another step forward as an independent record label, carrying that same spirit of friendship, community, and curiosity into releasing lively electronic music.
The first official Sweet Spot release, Alfi’s So Many Trades EP, is coming soon.
So Many Trades
Explores the condition of constantly becoming something else. A practice shaped from the unwillingness to stay in one place for too long. Often phrased as “jack-of-all-trades”.
So Many Trades is Alfi’s interpretation about wearing different hats in his life, crossing various disciplines. The learning by doing that has made him find connections and inspiration from surprising places and occasions. The work moves freely between sound, ideas, people, and community, never completely belonging to one category.
I’ve met Alfi through many lenses and worked with him through lots of projects together. Many would connect him with the Indonesian slang, ngulik, meaning that he would tinker and dive into practices in a very serious and detailed way. Detaching from the popular phrase, “Jack of all trades, master of none”. Alfi’s love and mastery in dance music is showcased in his first EP with Sweet Spot; starting from 99 Uphills, a very welcoming, dub influenced opening track. On to the very happy dance track, Slightly 909. The third track is So Many Trades, a more driving clubby sound, dirty but still in a way polished like a new song, with delays and echoes to just lose yourself in the dance. Closing it off with a very dreamy track which is smooth as… Silk.
As fall settles in, our good friend Tomoda-san a Nagoya-based mechanic at Circles JP, made us a playlist inspired by the songs you might hear while spending time at your favorite café. Best enjoyed over a sandwich and a cup of coffee, the mix brings together songs that become part of a memory without you…
Alfi is a Bandung based DJ, producer, and friend of mine. He is one of Norrm Radio & RAT DJ’s who deep dive into house and electro music, intricately woven with the spacey and ethereal elements that defined his sonic palette. Across this mixtape, he brings the downtempo and micro-house landscapes—feels like a dreamy road…
Curated by Bandung-based DJ Aljun from Pollen jockeys and Sweet Spot Records. This series grew out of time riding speedy gravel bike. MM: Hi Al, how are you doing? AL: Honestly, I figured I haven’t been using enough of my free will so I decided to dive deeper into the art world. Had the opportunity to do an art residency…